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What is AI search optimisation, and what does it include?

By Jerry Lim · Updated · 6 min read

In short

AI search optimisation gets your business found in Google and named in AI answers from ChatGPT, Gemini, Perplexity and Copilot. Our plan includes a website of up to 8 pages built free, AI SEO setup, 2 articles and 1 refresh a month, Google Business Profile care, 30 tracked AI questions and a monthly report. It costs RM2,500 a month, month to month.

AI search optimisation is the work of getting your business found when customers search on Google, and named when they ask ChatGPT, Gemini or Google's AI Mode instead. At AI Search Mate it is one plan: RM2,500 a month, with a website of up to 8 pages built free.

What is AI search optimisation?

It is SEO, AEO and GEO done as one job. SEO gets you ranked in search results, and AEO and GEO get you picked as the direct answer or named inside the answers AI tools write. For the difference, read AEO vs GEO vs SEO.

Google agrees. Its guide to generative AI search, updated July 2026, says optimising for it "is optimizing for the search experience, and thus still SEO." So whether you call it AI SEO services, generative engine optimisation services or AI search optimisation, the job is the same.

Why does AI search matter for Malaysian businesses now?

Because your customers already use it, and it takes clicks away from the normal results.

  • AI Mode is here. Google's AI Mode began rolling out in Malaysia in August 2025, Pokde reported, and Google's help page now lists Malaysia and Malay among its supported countries and languages.
  • The numbers are huge. At Google I/O in May 2026, CEO Sundar Pichai said AI Overviews has over 2.5 billion monthly active users and AI Mode has passed 1 billion.
  • Malaysians use ChatGPT more than most. The Digital 2027 report by We Are Social and Meltwater found 52.1% of people aged 16 and above in Malaysia used ChatGPT in the past month, 8th highest in the world, Pokde reported in October 2026.
  • It is not only ChatGPT. StatCounter's October 2026 figures for Malaysia put ChatGPT at 49.69% of AI chatbot share, Gemini at 35.2% and Perplexity at 11.52%.
  • Ranking first is worth less. In February 2026, Ahrefs found an AI Overview on the page goes with a 58% lower average clickthrough rate for the top result.

Page one is no longer the whole job. You also want to be in the answer.

What happens in the first month?

We build your website first, then set up the technical base.

  1. Website. Up to 8 pages, built free and live in 3 to 4 weeks. Billing starts at go-live.
  2. AI SEO setup (month 1). Schema, AI crawler access, llms.txt, Google Search Console, Bing Webmaster Tools and your business entity profile.

In plain words:

  • Crawler access decides whether AI tools can read you at all. OpenAI says sites that opt out of its OAI-SearchBot crawler "will not be shown in ChatGPT search answers."
  • Bing Webmaster Tools now reports on AI. Microsoft's AI Performance report, in public preview since February 2026, shows when your site is cited in Microsoft Copilot and Bing's AI summaries.
  • llms.txt is a small extra for other AI services. Google says its own search does not use AI text files like it, so we don't sell it as a ranking lever.

What do you get every month?

Every month you get the same written list of work, and a report to check it against.

Every month What you get
Content 2 answer-first articles (1,200 to 1,500 words) and 1 refresh of an existing page
Google Business Profile 4 posts a month and a reply to every review
Directory listings 5 directory listings a month until the core set is done
AI visibility tracking 30 of your customers' questions checked in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot
Monthly report Where you are named, cited or missing, Search Console clicks and impressions, and enquiries
Ongoing fixes Technical fixes, internal links and schema updates

Why the Business Profile work? Google's AI guide says using Google Business Profiles (and Merchant Center) "can help your products and services to be visible in both AI responses and other Google Search results."

The price is RM2,500 a month, month to month. The full terms are on the pricing page.

How long does AI search optimisation take?

Think in months, not weeks.

New pages have to be crawled and indexed first, and Google's AI guide is blunt: "Indexing and serving aren't guaranteed." Articles, reviews and listings add up month by month.

AI answers also move around. In January 2026, SparkToro had 600 volunteers run 12 prompts through ChatGPT, Claude and Google's AI 2,961 times. There was less than a 1 in 100 chance of getting the same list of brands twice. SparkToro's advice: measure how often you appear across many runs, and be sceptical of any tool that reports an AI "ranking position".

That is why we check the same 30 questions every month. One good answer can be luck. One bad answer can be noise. Judge the trend across several monthly reports.

What does AI search optimisation not include?

No guarantees, no fake reviews, no bought links and no mass-produced AI pages.

  • No guarantees. Google's own advice on hiring an SEO says "No one can guarantee a #1 ranking on Google." The same goes for AI answers. We promise the work and the report, not a placement.
  • No fake reviews. Google Maps policy bans "Reviews or ratings that have been paid for, directly or in kind" and reviews given for an incentive. We reply to every review. We never write them.
  • No bought links. Google's spam policies list "Exchanging money for links, or posts that contain links" as link spam.
  • No scaled AI filler. Google defines scaled content abuse as "many pages are generated for the primary purpose of manipulating search rankings and not helping users." Its examples include using generative AI tools "to generate many pages without adding value for users". That is why the plan is 2 articles a month, not 200.

Who is AI search optimisation for?

It suits Malaysian SMEs that sell services locally and want to be named when their customers ask.

Examples, not clients:

  • A renovation contractor in Shah Alam that wants Gemini to name it for kitchen renovation.
  • An aircon servicing company in Penang that wants ChatGPT to suggest it for same-day service.
  • A company secretarial firm in KL that wants its price page quoted when someone asks what a company secretary costs.

It is not a fit if you want results by next month, or a big custom build.

AI Search Mate is a brand of BrandSwift Sdn Bhd, a 9-person team in Kuala Lumpur with 13 years in web design and SEO and 300+ websites built. Read more about Jerry Lim, the founder.

How do I start?

Start with the free AI check. Before you hire any AI SEO agency in Malaysia, see what AI tools say about you today.

Send us 3 questions your customers ask. We run them in 5 AI engines and send back what each said, plus the first 3 fixes. Request your free AI check, or see what RM2,500 a month includes. To try the basics yourself first, read how to get recommended by ChatGPT.

FAQ

Is AI search optimisation just SEO with a new name?

Mostly. The base is the same: a site that can be crawled, pages that answer real questions and mentions on other trusted sites. What changes is that pages are written answer-first and results are measured in AI answers too.

Who owns the website and content?

You do. The website and content become yours after 6 months of fees.

Can I cancel?

Yes. The plan is month to month. Give 30 days' notice. There is no exit fee.

What is not covered by the RM2,500?

The fee does not mean unlimited pages, videos or integrations. Custom functions and third-party costs are quoted separately.

Sources

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